8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

Current Report
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of report: (Date of earliest event reported): September 8, 2004

Chico’s FAS, Inc.
(Exact Name of Registrant as Specified in its Charter)

Florida
(State or Other Jurisdiction of Incorporation)

0-21258	59-2389435
(Commission File Number)	(IRS Employer Identification No.)
11215 Metro Parkway, Fort Myers, Florida	33912
(Address of Principal Executive Offices)	(Zip code)

(239) 277-6200
(Registrant’s Telephone Number, Including Area Code)
(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

TABLE OF CONTENTS

Ex-99.1 September 8, 2004 Press Release

ITEM 7.01. REGULATION FD DISCLOSURE.

     On September 8, 2004, Chico’s FAS, Inc. issued a press release updating its September sales trend. A copy of the press release is furnished as an Exhibit to this Report on Form 8-K (Exhibit 99.1).

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS.

     (c) Exhibits

     99.1 Chico’s FAS, Inc. Press Release dated September 8, 2004

2

SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	CHICO’S FAS, INC.
Date: September 8, 2004	By: /s/ Michael J. Kincaid
	Michael J. Kincaid, Vice President — Finance and Chief Accounting Officer

INDEX TO EXHIBITS

Exhibit Number	Description
99.1	Press Release of Chico’s FAS, Inc. dated September 8, 2004

EX-99.1

                              CHICO'S NEWSRELEASE


      Chico's FAS, Inc. o 11215 Metro Parkway / Fort Myers, Florida 33912
                      (239) 277-6200 o Fax: (239) 277-5237

For Immediate Release

     Executive Contact:                     Investor / Media Contact:
     Charles J. Kleman                      James Palczynski-Investor Relations
     Chief Operating Officer                Megan McDonnell-Media Relations
     Chief Financial Officer                Integrated Corporate Relations, Inc.
     Chico's FAS, Inc.                      (203) 222-9013
     (239) 274-4105

                Chico's FAS, Inc. Updates September Sales Trend

     Fort Myers, FL - September 8, 2004 - Chico's FAS, Inc. (NYSE: CHS) today
announced weaker than anticipated sales at a number of its stores during the
first ten days of September which included the Labor Day weekend.  The
Company's same store sales for the first ten days of the current fiscal month
are down 2%.  The Company attributes this weakness to a number of factors
including the continuing impact of Hurricanes Charley and Frances as well as
unusually low coupon redemption rates in certain pockets of the country, most
likely related to delays in the delivery of its September catalog.

     The Company sustained limited damage to its stores from Hurricanes Charley
and Frances.  Several stores remain closed and numerous others, particularly
those on Sanibel Island, Central and Northern Florida, and the East Coast of
Florida are operating at significantly reduced sales levels as the areas recover
from the hurricanes.  The Company operates 73 stores in Florida: 54 Chico's, 18
White House | Black Market, and 1 Soma by Chico's.  Approximately 60 of these
stores were effectively closed during the peak of Hurricane Frances this past
Sunday and Monday; however, any significant physical damage or loss of income
related to these hurricanes should be adequately covered by insurance.

     Scott A. Edmonds, President and CEO, said "We continue to analyze the
reasons behind the weakness in sales during the last week of August and the
first ten days of fiscal September.  We have no reason to believe that what
appears to be a short-term blip represents a fundamental shift in our business
or our long-term growth plans and we continue to have confidence in our
business and our Fall merchandise offerings.  It is not appropriate to
extrapolate future results based upon a microscopic view of any given week or
month, and since we are still evaluating our current sales trends, we will not
provide an estimate of our same store sales results for fiscal September at
this time."

     The Company estimates that the direct impact of Hurricanes Charley and
Frances is likely to reduce same store sales for the fiscal month of September
between 1.5% and 2.5%, taking into account both closed stores and stores
operating at significantly reduced sales levels.  However, the Company believes
that the indirect impact on stores in the rest of the country, and specifically
the East Coast, is likely to be larger.  Hurricane Frances is believed to have
affected normal shopping patterns as many consumers closely monitored its
progress.  To offset the weakness in sales due to these hurricanes, the Company
is planning to intensify its marketing efforts over the next several weeks
which should generate additional traffic during the balance of fiscal September.

     Chico's sells exclusively designed, private-label women's clothing and
related accessories.  The Company operates 606 women's specialty stores,
including stores in 47 states, the District of Columbia, the Virgin Islands,
and Puerto Rico operating under the Chico's, White House | Black Market and
Soma by Chico's names.  The Company owns 426 Chico's front-line stores, 24
Chico's outlet stores, 140 White House | Black Market front-line stores, 2
White House | Black Market outlet stores, and 3 Soma by Chico's stores;
franchisees own and operate 11 Chico's stores.

Certain statements contained herein, including without limitation, statements
addressing the beliefs, plans, objectives, estimates or expectations of the
Company or future results or events constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995, as
amended.  Such forward-looking statements involve known or unknown risks,
including, but not limited to, general economic and business conditions, and
conditions in the specialty retail industry.  There can be no assurance that
the actual future results, performance, or achievements expressed or implied by
such forward-looking statements will occur.  Users of forward-looking
statements are encouraged to review the Company's latest annual report on Form
10-K, its filings on Form 10-Q, management's discussion and analysis in the
Company's latest annual report to stockholders, the Company's filings on Form
8-K, and other federal securities law filings for a description of other
important factors that may affect the Company's business, results of operations
and financial condition.  The Company does not undertake to publicly update or
revise its forward-looking statements even if experience or future changes make
it clear that projected results expressed or implied in such statements will
not be realized.

For more detailed information, please call (877) 424-4267 to listen to Chico's
             monthly sales information and investor relations line

 A copy of a slide show addressing Chico's recent financial results and current
plans for expansion is available on the Chico's website at http://www.chicos.com
                       in the investor relations section

Additional investor information on Chico's FAS, Inc. is available free of charge
        on the Chico's website at http://www.chicos.com in the investor
                               relations section