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Segment Information
 12 Months Ended
Jul. 31, 2018
Segment Reporting [Abstract]  
Segment Information
14. Segment Information
In August 2017, we aligned our segment reporting for fiscal 2018 with our core customers and business partners. The Consumer Ecosystem offering moved from the Small Business segment into the Consumer Tax segment. The company also renamed the Small Business, Consumer Tax, and ProConnect segments as the Small Business & Self-Employed, Consumer, and Strategic Partner segments, respectively. The Strategic Partner segment will continue to manage our professional tax
offerings. We have reclassified certain amounts related to our reportable segments previously reported in our financial statements to conform to the current presentation.
We have defined three reportable segments, described below, based on factors such as how we manage our operations and how our chief operating decision maker views results. We define the chief operating decision maker as our Chief Executive Officer and our Chief Financial Officer. Our chief operating decision maker organizes and manages our business primarily on the basis of product and service offerings.
 
Small Business & Self-Employed:  This segment targets small businesses and the self-employed around the globe, and the accounting professionals who serve and advise them. Our offerings include QuickBooks financial and business management online services and desktop software, payroll solutions, payment processing solutions, and financing for small businesses.
Consumer:  This segment targets consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada. Our Mint and Turbo offerings target consumers and help them understand and improve their financial lives by offering a view of their financial health.
Strategic Partner:  This segment targets professional accountants in the U.S. and Canada, who are essential to both small business success and tax preparation and filing. Our professional tax offerings include Lacerte, ProSeries, ProFile, and ProConnect Tax Online.
 
All of our segments operate primarily in the United States and sell primarily to customers in the United States. International total net revenue was less than 5% of consolidated total net revenue for the twelve months ended July 31, 2018, 2017 and 2016.
We include expenses such as corporate selling and marketing, product development, general and administrative expenses and share-based compensation expenses, which are not allocated to specific segments, in unallocated corporate items. Unallocated corporate items also include amortization of acquired technology, amortization of other acquired intangible assets, and goodwill and intangible asset impairment charges.
The accounting policies of our reportable segments are the same as those described in the summary of significant accounting policies in Note 1. Except for goodwill and purchased intangible assets, we do not generally track assets by reportable segment and, consequently, we do not disclose total assets by reportable segment. See Note 5, “Goodwill and Acquired Intangible Assets,” for goodwill by reportable segment.
The following table shows our financial results by reportable segment for the periods indicated. Segment results for fiscal 2017 and 2016 have been reclassified to conform to the fiscal 2018 segment presentation, as described earlier in this footnote. Results for all periods presented have been adjusted to exclude results for our Demandforce, QuickBase, and Quicken businesses, which we classified as discontinued operations in the fourth quarter of fiscal 2015 and sold during fiscal 2016. See Note 7, “Discontinued Operations,” for more information.
 
Twelve Months Ended July 31,
(In millions)
2018
 
2017
 
2016
 
 
 
 
 
 
Net revenue:
 
 
 
 
 
Small Business & Self-Employed
$
2,994

 
$
2,539

 
$
2,221

Consumer
2,517

 
2,201

 
2,045

Strategic Partner
453

 
437

 
428

Total net revenue
$
5,964

 
$
5,177

 
$
4,694

 
 
 
 
 
 
Operating income from continuing operations:
 
 
 
 
 
Small Business & Self-Employed
$
1,257

 
$
1,072

 
$
879

Consumer
1,596

 
1,395

 
1,304

Strategic Partner
281

 
263

 
268

Total segment operating income
3,134

 
2,730

 
2,451

Unallocated corporate items:
 
 
 
 
 
Share-based compensation expense
(382
)
 
(326
)
 
(278
)
Other common expenses
(1,234
)
 
(995
)
 
(897
)
Amortization of acquired technology
(15
)
 
(12
)
 
(22
)
Amortization of other acquired intangible assets
(6
)
 
(2
)
 
(12
)
Total unallocated corporate items
(1,637
)
 
(1,335
)
 
(1,209
)
Total operating income from continuing operations
$
1,497

 
$
1,395

 
$
1,242