UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No.     )
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Avid Technology, Inc.
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*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to Be Held on May 15, 2012. Meeting Information AVID TECHNOLOGY, INC. Meeting Type: Annual Meeting For holders as of: March 19, 2012 Date: May 15, 2012 Time: 8:00 a.m., local time Location: 75 Network Drive Burlington, Massachusetts 01803 You are receiving this communication because you hold shares in the above-named company. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. AVID TECHNOLOGY, INC. 75 NETWORK DRIVE BURLINGTON, MA 01803 M43720-P19719 See the reverse side of this notice to obtain proxy materials and voting instructions. R

Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE: NOTICE AND PROXY STATEMENT ANNUAL REPORT How to View Online: Have the information that is printed in the box marked by the arrow (located on the following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET: www.proxyvote.com 2) BY TELEPHONE: 1-800-579-1639 3) BY E-MAIL*: sendmaterial@proxyvote.com * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow (located on the following page) in the subject line. XXXX XXXX XXXX XXXX XXXX XXXX Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make your request as instructed above on or before May 1, 2012 to facilitate timely delivery. M43721-P19719 How To Vote Please Choose One of the Following Voting Methods Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow (located on the following page) available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. Vote In Person: Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. XXXX XXXX XXXX

Voting Items The Board of Directors recommends you vote FOR the following proposals: 1. To elect all of the nominees listed below as Class I Directors to serve for three-year terms. Nominees: 1a. George H. Billings 1b. Nancy Hawthorne 1c. John H. Park 2. To ratify the selection of Ernst & Young LLP as the Company's independent registered public accounting firm for the current fiscal year. 3. To approve, on an advisory basis, the Company's executive compensation. NOTE: If any other matters properly come before the meeting, the persons named by Avid as proxies herein will vote in their discretion. M43722-P19719

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