Note 13 - Segment Information

3 Months Ended

Mar. 31, 2021

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

13. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, marketplaces, our Rocky outlet store, and Lehigh businesses. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments for the three months ended March 31, 2021 and 2020.

	Three Months Ended
	March 31,
($ in thousands)	2021		2020
NET SALES:
Wholesale	$	59,235	$	34,986
Retail		23,986		16,890
Military		4,446		3,844
Total Net Sales	$	87,667	$	55,720
GROSS MARGIN:
Wholesale	$	22,261	$	11,241
Retail		11,549		7,454
Military		1,329		625
Total Gross Margin	$	35,139	$	19,320