8. INTANGIBLE ASSETS (Details) - Intangible Assets - USD ($)	Mar. 31, 2017	Dec. 31, 2016	Mar. 31, 2016
8. INTANGIBLE ASSETS (Details) - Intangible Assets [Line Items]
Gross Amount	$ 37,039,055	$ 37,039,055	$ 40,039,055
Accumulated Amortization	3,655,794	3,623,361	3,524,597
Carrying Amount	33,383,261	33,415,694	36,514,458
Wholesale (Member)
8. INTANGIBLE ASSETS (Details) - Intangible Assets [Line Items]
Gross Amount	29,343,578	29,343,578	32,343,578
Carrying Amount	29,343,578	29,343,578	32,343,578
Retail (Member)
8. INTANGIBLE ASSETS (Details) - Intangible Assets [Line Items]
Gross Amount	2,900,000	2,900,000	2,900,000
Carrying Amount	2,900,000	2,900,000	2,900,000
Patents [Member]
8. INTANGIBLE ASSETS (Details) - Intangible Assets [Line Items]
Gross Amount	2,595,477	2,595,477	2,595,477
Accumulated Amortization	2,389,127	2,376,694	2,337,930
Carrying Amount	206,350	218,783	257,547
Customer Relationships [Member]
8. INTANGIBLE ASSETS (Details) - Intangible Assets [Line Items]
Gross Amount	2,200,000	2,200,000	2,200,000
Accumulated Amortization	1,266,667	1,246,667	1,186,667
Carrying Amount	$ 933,333	$ 953,333	$ 1,013,333