13. SEGMENT INFORMATION (Details) - Segment Table - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
NET SALES:
Total Net Sales	$ 260,258,584	$ 269,302,023	$ 286,242,169
GROSS MARGIN:
Total Gross Margin	76,730,090	88,891,839	96,360,725
Wholesale (Member)
GROSS MARGIN:
Gross Margin	53,497,843	65,979,792	75,840,977
Retail (Member)
GROSS MARGIN:
Gross Margin	21,077,597	20,621,884	19,449,609
Military (Member)
GROSS MARGIN:
Gross Margin	2,154,650	2,290,163	1,070,139
Wholesale (Member)
NET SALES:
Net Sales	176,937,595	206,072,657	233,898,250
Retail (Member)
NET SALES:
Net Sales	45,933,811	45,808,705	44,347,775
Military (Member)
NET SALES:
Net Sales	$ 37,387,178	$ 17,420,661	$ 7,996,144