4. IDENTIFIED INTANGIBLE ASSETS (Details) - Intangible Assets - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Wholesale (Member)
Trademarks
Indefinite Lived Intangible Assets	$ 29,343,578	$ 32,343,578
Retail (Member)
Trademarks
Indefinite Lived Intangible Assets	2,900,000	2,900,000
Patents [Member]
Trademarks
Finite Lived Intangible Assets	2,595,477	2,595,477
Customer Relationships [Member]
Trademarks
Finite Lived Intangible Assets	2,200,000	2,200,000
Total Identified Intangibles	37,039,055	40,039,055
Accumulated Amortization \| Patents [Member]
Trademarks
Finite Lived Intangible Assets	2,376,694	2,324,515
Accumulated Amortization \| Customer Relationships [Member]
Trademarks
Finite Lived Intangible Assets	1,246,667	1,166,667
Total Identified Intangibles	3,623,361	3,491,182
Carrying Amount (Member) \| Wholesale (Member)
Trademarks
Indefinite Lived Intangible Assets	29,343,578	32,343,578
Carrying Amount (Member) \| Retail (Member)
Trademarks
Indefinite Lived Intangible Assets	2,900,000	2,900,000
Carrying Amount (Member) \| Patents [Member]
Trademarks
Finite Lived Intangible Assets	218,783	270,962
Carrying Amount (Member) \| Customer Relationships [Member]
Trademarks
Finite Lived Intangible Assets	953,333	1,033,333
Total Identified Intangibles	$ 33,415,694	$ 36,547,873

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- Definition

Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)(1)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

+ Details

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- Definition

Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights.

+ References

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- Definition

Carrying amount (original costs adjusted for previously recognized amortization and impairment) as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a projected indefinite period of benefit.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

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