1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Accounting Policies [Abstract]
Allowance for Doubtful Accounts Receivable	$ 1,041,000	$ 820,000
Advertising Expense	8,079,000	9,869,000	$ 8,623,000
Shipping, Handling and Transportation Costs	$ 7,851,000	$ 8,500,000	$ 9,254,000