10. SEGMENT INFORMATION (Details) - Segment Information - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
NET SALES:
Net Sales	$ 73,218,247	$ 70,001,496	$ 193,308,286	$ 204,035,995
GROSS MARGIN:
Gross Margin	19,765,760	22,117,477	54,939,912	66,737,420
Wholesale (Member)
NET SALES:
Net Sales	52,884,845	54,661,064	134,569,643	159,580,135
GROSS MARGIN:
Gross Margin	15,137,982	16,836,198	39,599,574	50,650,306
Retail (Member)
NET SALES:
Net Sales	10,267,553	10,255,584	32,201,519	32,291,595
GROSS MARGIN:
Gross Margin	4,539,177	4,575,976	14,311,227	14,467,927
Military (Member)
NET SALES:
Net Sales	10,065,849	5,084,848	26,537,124	12,164,265
GROSS MARGIN:
Gross Margin	$ 88,601	$ 705,303	$ 1,029,111	$ 1,619,187