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10. SEGMENT INFORMATION
9 Months Ended
Sep. 30, 2016
Table Text Block [Abstract]  
Schedule of Segment Reporting Information, by Segment [Table Text Block]
10.SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.


   (Unaudited)   (Unaudited) 
   Three Months Ended   Nine Months Ended 
   September 30,   September 30, 
   2016   2015   2016   2015 
NET SALES:                    
Wholesale  $52,884,845   $54,661,064   $134,569,643   $159,580,135 
Retail   10,267,553    10,255,584    32,201,519    32,291,595 
Military   10,065,849    5,084,848    26,537,124    12,164,265 
Total Net Sales  $73,218,247   $70,001,496   $193,308,286   $204,035,995 
                     
GROSS MARGIN:                    
Wholesale  $15,137,982   $16,836,198   $39,599,574   $50,650,306 
Retail   4,539,177    4,575,976    14,311,227    14,467,927 
Military   88,601    705,303    1,029,111    1,619,187 
Total Gross Margin  $19,765,760   $22,117,477   $54,939,912   $66,737,420 

Segment asset information is not prepared or used to assess segment performance.