8. INTANGIBLE ASSETS (Details) - Intangible Assets - USD ($)	Jun. 30, 2016	Dec. 31, 2015	Jun. 30, 2015
Wholesale (Member)
Trademarks:
Indefinite Lived-Intangible Assets	$ 32,343,578	$ 32,343,578	$ 32,343,578
Retail (Member)
Trademarks:
Indefinite Lived-Intangible Assets	2,900,000	2,900,000	2,900,000
Carrying Amount (Member) | Wholesale (Member)
Trademarks:
Indefinite Lived-Intangible Assets	32,343,578	32,343,578	32,343,578
Carrying Amount (Member) | Retail (Member)
Trademarks:
Indefinite Lived-Intangible Assets	2,900,000	2,900,000	2,900,000
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,595,477	2,595,477	2,595,477
Patents [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	2,350,975	2,324,515	2,297,187
Patents [Member] | Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets	244,502	270,962	298,290
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	2,200,000	2,200,000	2,200,000
Total Identified Intangibles	40,039,055	40,039,055	40,039,055
Customer Relationships [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	1,206,666	1,166,667	1,126,666
Total Identified Intangibles	3,557,641	3,491,182	3,423,853
Customer Relationships [Member] | Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets	993,334	1,033,333	1,073,334
Total Identified Intangibles	$ 36,481,414	$ 36,547,873	$ 36,615,202