8. INTANGIBLE ASSETS (Details) - Intangible Assets - USD ($)	Jun. 30, 2015	Dec. 31, 2014	Jun. 30, 2014
Trademarks:
Finite Lived Intangible Assets		$ 2,594,301
Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets		2,269,569
Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets		324,732
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	$ 32,343,578	32,343,578	$ 32,343,578
Wholesale (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	32,343,578	32,343,578	32,343,578
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Retail (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,595,477		2,586,460
Patents [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	2,297,187		2,242,157
Patents [Member] | Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets	298,290		344,303
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	2,200,000	2,200,000	2,200,000
Total Indentified Intangibles	40,039,055	40,037,879	40,030,038
Customer Relationships [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	1,126,666	1,086,666	1,046,667
Total Indentified Intangibles	3,423,853	3,356,235	3,288,824
Customer Relationships [Member] | Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets	1,073,334	1,113,334	1,153,333
Total Indentified Intangibles	$ 36,615,202	$ 36,681,644	$ 36,741,214