XML 41 R15.htm IDEA: XBRL DOCUMENT v3.2.0.727
10. SEGMENT INFORMATION
6 Months Ended
Jun. 30, 2015
Table Text Block [Abstract]  
Schedule of Segment Reporting Information, by Segment [Table Text Block]
10. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.


    (Unaudited)     (Unaudited)  
    Three Months Ended     Six Months Ended  
    June 30,     June 30,  
    2015     2014     2015     2014  
NET SALES:                                
Wholesale   $ 53,939,378     $ 56,712,072     $ 104,919,071     $ 109,792,879  
Retail     10,181,252       10,064,663       22,036,011       21,169,674  
Military     4,462,566       2,045,785       7,079,417       3,643,251  
Total Net Sales   $ 68,583,196     $ 68,822,520     $ 134,034,499     $ 134,605,804  
                                 
GROSS MARGIN:                                
Wholesale   $ 17,511,084     $ 18,155,363     $ 33,814,108     $ 34,775,997  
Retail     4,543,506       4,159,166       9,891,951       9,180,829  
Military     594,043       271,133       913,884       481,985  
Total Gross Margin   $ 22,648,633     $ 22,585,662     $ 44,619,943     $ 44,438,811  

Segment asset information is not prepared or used to assess segment performance.