10. SEGMENT INFORMATION (Details) - Segment Information (USD $)	3 Months Ended
Mar. 31, 2015	Mar. 31, 2014
Wholesale (Member)
NET SALES:
Net Sales	$ 50,979,693	$ 53,080,807
GROSS MARGIN:
Gross Margin	16,303,024	16,620,634
Retail (Member)
NET SALES:
Net Sales	11,854,759	11,105,011
GROSS MARGIN:
Gross Margin	5,348,445	5,021,663
Military (Member)
NET SALES:
Net Sales	2,616,851	1,597,466
Total Net Sales	65,451,303	65,783,284
GROSS MARGIN:
Gross Margin	319,841	210,852
Total Gross Margin	$ 21,971,310	$ 21,853,149

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1(a))

-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

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-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

-Article 5

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