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Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (a)(1)

-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275

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- Definition

Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights.

+ References

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- Definition

Carrying amount (original costs adjusted for previously recognized amortization and impairment) as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a projected indefinite period of benefit.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275

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8. INTANGIBLE ASSETS (Details) - Intangible Assets (USD $)	Mar. 31, 2015	Dec. 31, 2014	Mar. 31, 2014
Trademarks:
Finite Lived Intangible Assets		$ 2,594,301us-gaap_FiniteLivedPatentsGross
Wholesale (Member) \| Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	32,343,578	32,343,578	32,343,578
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	32,343,578	32,343,578	32,343,578
Retail (Member) \| Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Accumulated Amortization (Member) \| Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,283,386		2,228,415
Accumulated Amortization (Member) \| Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,106,666	1,086,666	1,026,667
Total Indentified Intangibles	3,390,052	3,356,235	3,255,082
Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets		2,269,569
Carrying Amount (Member) \| Patents [Member]
Trademarks:
Finite Lived Intangible Assets	312,091		356,440
Carrying Amount (Member) \| Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,093,334	1,113,334	1,173,333
Total Indentified Intangibles	36,649,003	36,681,644	36,773,351
Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets		324,732
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,595,477		2,584,855
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	2,200,000	2,200,000	2,200,000
Total Indentified Intangibles	$ 40,039,055	$ 40,037,879	$ 40,028,433