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10. SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2015

Schedule of Segment Reporting Information, by Segment [Table Text Block]

10.

SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.

	(Unaudited)
	Three Months Ended
	March 31,
	2015		2014
NET SALES:
Wholesale	$	50,979,693	$	53,080,807
Retail		11,854,759		11,105,011
Military		2,616,851		1,597,466
Total Net Sales	$	65,451,303	$	65,783,284

GROSS MARGIN:
Wholesale	$	16,303,024	$	16,620,634
Retail		5,348,445		5,021,663
Military		319,841		210,852
Total Gross Margin	$	21,971,310	$	21,853,149

Segment asset information is not prepared or used to assess segment performance.

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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