13. SEGMENT INFORMATION (Details) - Segment Table (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
NET SALES:
Total Net Sales	$ 286,242,169	$ 244,870,731	$ 228,537,050
GROSS MARGIN:
Total Gross Margin	96,360,725	83,542,451	80,505,977
Wholesale (Member)
NET SALES:
Net Sales	233,898,250	192,901,438	186,219,918
Retail (Member)
NET SALES:
Net Sales	44,347,775	43,092,829	41,284,731
Military (Member)
NET SALES:
Net Sales	7,996,144	8,876,464	1,032,401
Wholesale (Member)
GROSS MARGIN:
Gross Margin	75,840,977	62,420,052	60,987,243
Retail (Member)
GROSS MARGIN:
Gross Margin	19,449,609	19,856,441	19,475,431
Military (Member)
GROSS MARGIN:
Gross Margin	$ 1,070,139	$ 1,265,958	$ 43,303