9. INCOME TAXES (Details) - Deferred income taxes (USD $)	Dec. 31, 2014	Dec. 31, 2013
Deferred Income Taxes and Other Assets [Abstract]
Asset valuation allowances and accrued expenses	$ 776,416	$ 1,094,449
Inventories	705,028us-gaap_DeferredTaxAssetsInventory	735,528us-gaap_DeferredTaxAssetsInventory
State and local income taxes	394,776us-gaap_DeferredTaxAssetsStateTaxes	345,583us-gaap_DeferredTaxAssetsStateTaxes
Pension and deferred compensation	80,969	94,599
Net operating losses	575,702	565,088
Total deferred tax assets	2,532,891us-gaap_DeferredTaxAssetsGross	2,835,247us-gaap_DeferredTaxAssetsGross
Valuation allowances	(569,881)	(562,776)
Total deferred tax assets	1,963,010us-gaap_DeferredTaxAssetsNet	2,272,471us-gaap_DeferredTaxAssetsNet
Fixed assets	(1,736,042)	(875,542)
Intangible assets	(11,001,289)	(11,192,160)
Other assets	(482,549)	(472,166)
Tollgate tax on Lifestyle earnings	(379,271)us-gaap_DeferredTaxLiabilitiesOther	(379,271)us-gaap_DeferredTaxLiabilitiesOther
Total deferred tax liabilities	(13,599,151)	(12,919,139)
Net deferred tax liability	(11,636,141)us-gaap_DeferredTaxLiabilities	(10,646,668)us-gaap_DeferredTaxLiabilities
Deferred income taxes - current	1,291,907	1,104,050
Deferred income taxes - non-current	$ (12,928,048)	$ (11,750,718)

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Amount of deferred tax liability attributable to taxable temporary differences, after deferred tax asset, and other liabilities expected to be paid after one year or operating cycle, if longer.

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Amount before allocation of valuation allowances of deferred tax asset attributable to deductible operating loss carryforwards.

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Amount before allocation of valuation allowances of deferred tax asset attributable to deductible temporary differences from state taxes.

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Amount before allocation of valuation allowances of deferred tax asset attributable to deductible temporary differences from pension benefits.

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Amount before allocation of valuation allowances of deferred tax asset attributable to deductible temporary differences from accrued liabilities.

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Amount of deferred tax assets for which it is more likely than not that a tax benefit will not be realized.

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Amount of deferred tax liability attributable to taxable temporary differences net of deferred tax asset attributable to deductible temporary differences and carryforwards after valuation allowances.

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Amount of deferred tax liability attributable to taxable temporary differences from intangible assets other than goodwill.

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Gross amount of noncurrent deferred tax liabilities, which result from applying the applicable tax rate to taxable temporary differences pertaining to each jurisdiction to which the entity is obligated to pay income tax.

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Amount of deferred tax liability attributable to taxable temporary differences not separately disclosed.

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Amount of deferred tax liability attributable to taxable temporary differences from long-lived assets other than property, plant, and equipment.

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Amount of deferred tax liability attributable to taxable temporary differences from property, plant, and equipment.

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