1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Accounting Policies [Abstract]
Allowance for Doubtful Accounts Receivable	$ 1,002,000	$ 781,000
Advertising Expense	8,623,000	8,038,000	7,118,000
Shipping, Handling and Transportation Costs	$ 9,254,000	$ 8,294,000	$ 6,921,000