8. INTANGIBLE ASSETS (Details) - Intangible Assets (USD $)	Sep. 30, 2014	Dec. 31, 2013	Sep. 30, 2013
Wholesale (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	$ 32,343,578	$ 32,343,578	$ 27,243,578
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	32,343,578	32,343,578	27,243,578
Retail (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Accumulated Amortization (Member) | Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,255,898	2,214,667	2,200,881
Accumulated Amortization (Member) | Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,066,667	1,006,667	1,000,000
Total Indentified Intangibles	3,322,565	3,221,334	3,200,881
Carrying Amount (Member) | Patents [Member]
Trademarks:
Finite Lived Intangible Assets	330,562	370,188	368,376
Carrying Amount (Member) | Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,133,333	1,193,333
Total Indentified Intangibles	36,707,473	36,807,099	30,511,954
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,586,460	2,584,855	2,569,257
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	2,200,000	2,200,000	1,000,000
Total Indentified Intangibles	$ 40,030,038	$ 40,028,433	$ 33,712,835