10. SEGMENT INFORMATION (Details) - Segment Information (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Wholesale (Member)
GROSS MARGIN:
Gross Margin	$ 16,620,634	$ 13,569,861
Retail (Member)
GROSS MARGIN:
Gross Margin	5,021,663	4,979,400
Military (Member)
GROSS MARGIN:
Gross Margin	210,852	121,509
Total Gross Margin	21,853,149	18,670,770
Wholesale (Member)
NET SALES:
Net Sales	53,080,807	41,998,417
Retail (Member)
NET SALES:
Net Sales	11,105,011	10,837,645
Military (Member)
NET SALES:
Net Sales	1,597,466	879,414
Total Net Sales	$ 65,783,284	$ 53,715,476