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10. SEGMENT INFORMATION (Tables)
3 Months Ended
Mar. 31, 2014
Segment Reporting [Abstract]  
Segment Reporting, General Information (Deprecated 2012-01-31)
    (Unaudited)  
    Three Months Ended  
    March 31,  
    2014     2013  
NET SALES:                
Wholesale   $ 53,080,807     $ 41,998,417  
Retail     11,105,011       10,837,645  
Military     1,597,466       879,414  
Total Net Sales   $ 65,783,284     $ 53,715,476  
                 
GROSS MARGIN:                
Wholesale   $ 16,620,634     $ 13,569,861  
Retail     5,021,663       4,979,400  
Military     210,852       121,509  
Total Gross Margin   $ 21,853,149     $ 18,670,770