14. SEGMENT INFORMATION (Details) - Segment Table (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
NET SALES:
Total Net Sales	$ 244,870,731	$ 228,537,050	$ 239,968,770
GROSS MARGIN:
Total Gross Margin	83,542,451	80,505,977	88,300,429
Wholesale (Member)
NET SALES:
Net Sales	192,901,438	186,219,918	192,923,763
Retail (Member)
NET SALES:
Net Sales	43,092,829	41,284,731	44,812,808
Military (Member)
NET SALES:
Net Sales	8,876,464	1,032,401	2,232,199
Wholesale (Member)
GROSS MARGIN:
Gross Margin	62,420,052	60,987,243	67,306,537
Retail (Member)
GROSS MARGIN:
Gross Margin	19,856,441	19,475,431	20,695,454
Military (Member)
GROSS MARGIN:
Gross Margin	$ 1,265,958	$ 43,303	$ 298,438