3. IDENTIFIED INTANGIBLE ASSETS (Details) - Intangible Assets (USD $)	Dec. 31, 2013	Dec. 31, 2012
Accumulated Amortization | Patents [Member]
Trademarks
Finite Lived Intangible Assets	$ 2,214,667	$ 2,161,178
Accumulated Amortization | Customer Relationships [Member]
Trademarks
Finite Lived Intangible Assets	1,006,667	1,000,000
Total Identified Intangibles	3,221,334	3,161,178
Carrying Amount (Member) | Wholesale (Member)
Trademarks
Indefinite Lived Intangible Assets	32,343,578	27,243,578
Carrying Amount (Member) | Retail (Member)
Trademarks
Indefinite Lived Intangible Assets	2,900,000	2,900,000
Carrying Amount (Member) | Patents [Member]
Trademarks
Finite Lived Intangible Assets	370,188	355,224
Carrying Amount (Member) | Customer Relationships [Member]
Trademarks
Finite Lived Intangible Assets	1,193,333
Total Identified Intangibles	36,807,099	30,498,802
Wholesale (Member)
Trademarks
Indefinite Lived Intangible Assets	32,343,578	27,243,578
Retail (Member)
Trademarks
Indefinite Lived Intangible Assets	2,900,000	2,900,000
Patents [Member]
Trademarks
Finite Lived Intangible Assets	2,584,855	2,516,402
Customer Relationships [Member]
Trademarks
Finite Lived Intangible Assets	2,200,000	1,000,000
Total Identified Intangibles	$ 40,028,433	$ 33,659,980