10. SEGMENT INFORMATION (Details) - Segment Information (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Wholesale (Member)
GROSS MARGIN:
Gross Margin	$ 17,884,159	$ 21,753,950	$ 46,652,480	$ 45,745,112
Retail (Member)
GROSS MARGIN:
Gross Margin	4,406,352	4,428,630	13,967,211	13,767,873
Military (Member)
GROSS MARGIN:
Gross Margin	449,159		1,101,236	43,303
Total Gross Margin	22,739,670	26,182,580	61,720,927	59,556,288
Wholesale (Member)
NET SALES:
Net Sales	57,377,365	62,924,989	145,215,527	139,990,981
Retail (Member)
NET SALES:
Net Sales	9,618,059	9,614,411	30,232,137	29,250,294
Military (Member)
NET SALES:
Net Sales	3,180,792		7,863,779	1,032,401
Total Net Sales	$ 70,176,216	$ 72,539,400	$ 183,311,443	$ 170,273,676