8. INTANGIBLE ASSETS (Details) - Intangible Assets (USD $)	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2012
Trademarks:
Finite Lived Intangible Assets		$ 1,000,000
Total Identified Intangibles		33,659,980
Wholesale (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Retail (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000		2,900,000
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000		2,900,000
Accumulated Amortization (Member) | Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,200,881	2,161,178	2,148,538
Accumulated Amortization (Member) | Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,000,000		1,000,000
Total Identified Intangibles	3,200,881		3,148,538
Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets		1,000,000
Total Identified Intangibles		3,161,178
Carrying Amount (Member) | Patents [Member]
Trademarks:
Finite Lived Intangible Assets	368,376	355,224	342,357
Carrying Amount (Member) | Customer Relationships [Member]
Trademarks:
Total Identified Intangibles	30,511,954		30,485,935
Carrying Amount (Member) | Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets		2,900,000
Carrying Amount (Member)
Trademarks:
Total Identified Intangibles		30,498,802
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,569,257	2,516,402	2,490,895
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,000,000		1,000,000
Total Identified Intangibles	33,712,835		33,634,473
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets		$ 2,900,000