10. SEGMENT INFORMATION (Tables)

9 Months Ended

Sep. 30, 2013

Segment Reporting [Abstract]

Segment Reporting, Measurement (Deprecated 2012-01-31)

	(Unaudited)				(Unaudited)
	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2013		2012		2013		2012
NET SALES:
Wholesale	$	57,377,365	$	62,924,989	$	145,215,527	$	139,990,981
Retail		9,618,059		9,614,411		30,232,137		29,250,294
Military		3,180,792		-		7,863,779		1,032,401
Total Net Sales	$	70,176,216	$	72,539,400	$	183,311,443	$	170,273,676
GROSS MARGIN:
Wholesale	$	17,884,159	$	21,753,950	$	46,652,480	$	45,745,112
Retail		4,406,352		4,428,630		13,967,211		13,767,873
Military		449,159		-		1,101,236		43,303
Total Gross Margin	$	22,739,670	$	26,182,580	$	61,720,927	$	59,556,288