10. SEGMENT INFORMATION (Details) - Segment Information (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Wholesale (Member)
GROSS MARGIN:
Gross Margin	$ 15,198,460	$ 11,058,323	$ 28,768,321	$ 23,991,162
Retail (Member)
GROSS MARGIN:
Gross Margin	4,581,459	4,267,641	9,560,859	9,339,243
Military (Member)
GROSS MARGIN:
Gross Margin	530,568	25,663	652,077	43,303
Total Gross Margin	20,310,487	15,351,627	38,981,257	33,373,708
Wholesale (Member)
NET SALES:
Net Sales	45,839,745	34,697,580	87,838,162	77,065,992
Retail (Member)
NET SALES:
Net Sales	9,776,433	9,139,712	20,614,078	19,635,883
Military (Member)
NET SALES:
Net Sales	3,803,573	571,066	4,682,987	1,032,401
Total Net Sales	$ 59,419,751	$ 44,408,358	$ 113,135,227	$ 97,734,276