8. INTANGIBLE ASSETS (Details) - Intangible Assets (USD $)	Jun. 30, 2013	Dec. 31, 2012	Jun. 30, 2012
Trademarks:
Finite Lived Intangible Assets		$ 1,000,000
Total Identified Intangibles		33,659,980
Wholesale (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Retail (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000		2,900,000
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000		2,900,000
Patents [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	2,187,384	2,161,178	2,136,054
Patents [Member] | Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets	360,081	355,224	347,283
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,547,465	2,516,402	2,483,337
Customer Relationships [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	1,000,000		1,000,000
Total Identified Intangibles	3,187,384		3,136,054
Customer Relationships [Member] | Carrying Amount (Member)
Trademarks:
Total Identified Intangibles	30,503,659		30,490,861
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,000,000		1,000,000
Total Identified Intangibles	33,691,043		33,626,915
Retail (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets		2,900,000
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets		2,900,000
Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets		1,000,000
Total Identified Intangibles		3,161,178
Carrying Amount (Member)
Trademarks:
Total Identified Intangibles		$ 30,498,802