10. SEGMENT INFORMATION (Detail) - Segment Information (USD $)	3 Months Ended
Mar. 31, 2013	Mar. 31, 2012
Wholesale (Member)
GROSS MARGIN:
Gross Margin	$ 13,569,861	$ 12,932,839
Retail (Member)
GROSS MARGIN:
Gross Margin	4,979,400	5,071,602
Military (Member)
GROSS MARGIN:
Gross Margin	121,509	17,640
Total Gross Margin	18,670,770	18,022,081
Wholesale (Member)
NET SALES:
Net Sales	41,998,417	42,368,412
Retail (Member)
NET SALES:
Net Sales	10,837,645	10,496,171
Military (Member)
NET SALES:
Net Sales	879,414	461,335
Total Net Sales	$ 53,715,476	$ 53,325,918

Amount of total revenue for the reportable segments, including revenue from external customers, transactions with other operating segments of the same entity, and (gross) interest revenue. All considered to be "operating revenue" for purposes of the taxonomy.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

-Paragraph 22

-Subparagraph (a),(b),(c)

-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8736-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 131

-Paragraph 27

-Subparagraph a, b, c

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Name:	us-gaap_SegmentReportingInformationRevenue
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration