10. SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2013

Segment Reporting Disclosure [Text Block]

10. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division, which includes sales via shoemobiles to individual customers. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.

	(Unaudited)
	Three Months Ended
	March 31,
	2013		2012
NET SALES:
Wholesale	$	41,998,417	$	42,368,412
Retail		10,837,645		10,496,171
Military		879,414		461,335
Total Net Sales	$	53,715,476	$	53,325,918
GROSS MARGIN:
Wholesale	$	13,569,861	$	12,932,839
Retail		4,979,400		5,071,602
Military		121,509		17,640
Total Gross Margin	$	18,670,770	$	18,022,081

Segment asset information is not prepared or used to assess segment performance.