1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Detail) (USD $)	12 Months Ended			24 Months Ended	36 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2012	Dec. 31, 2012
Allowance for Doubtful Accounts Receivable	$ 650,000	$ 556,000		$ 650,000	$ 650,000
Advertising Expense	7,118,000			5,864,000	5,069,000
Shipping, Handling and Transportation Costs	$ 6,921,000	$ 6,464,000	$ 6,112,000