8. INTANGIBLE ASSETS (Detail) - Intangible Assets (USD $)	Sep. 30, 2012	Dec. 31, 2011	Sep. 30, 2011
Trademarks:
Finite Lived Intangible Assets		$ 1,000,000
Total Identified Intangibles		33,604,368
Accumulated Amortization (Member) | Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,148,538	2,111,261	2,099,101
Accumulated Amortization (Member) | Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,000,000		1,000,000
Total Identified Intangibles	3,148,538		3,099,101
Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets		1,000,000
Total Identified Intangibles		3,111,261
Carrying Amount (Member) | Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Carrying Amount (Member) | Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000		2,900,000
Carrying Amount (Member) | Patents [Member]
Trademarks:
Finite Lived Intangible Assets	342,357	349,529	361,689
Carrying Amount (Member) | Customer Relationships [Member]
Trademarks:
Total Identified Intangibles	30,485,935		30,505,267
Carrying Amount (Member) | Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets		2,900,000
Carrying Amount (Member)
Trademarks:
Total Identified Intangibles		30,493,107
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000		2,900,000
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,490,895	2,460,790	2,460,790
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,000,000		1,000,000
Total Identified Intangibles	33,634,473		33,604,368
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets		$ 2,900,000