11. SEGMENT INFORMATION (Detail) - Segment Information (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Wholesale (Member)
GROSS MARGIN:
Gross Margin	$ 21,753,950	$ 20,656,965	$ 45,745,112	$ 49,450,898
Retail (Member)
GROSS MARGIN:
Gross Margin	4,428,630	4,873,532	13,767,873	15,783,415
Military (Member)
GROSS MARGIN:
Gross Margin		59,660	43,303	239,117
Total Gross Margin	26,182,580	25,590,157	59,556,288	65,473,430
Wholesale (Member)
NET SALES:
Net Sales	62,924,989	60,229,521	139,990,981	140,822,568
Retail (Member)
NET SALES:
Net Sales	9,614,411	10,342,743	29,250,294	32,968,169
Military (Member)
NET SALES:
Net Sales		448,282	1,032,401	1,818,716
Total Net Sales	$ 72,539,400	$ 71,020,546	$ 170,273,676	$ 175,609,453