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11. SEGMENT INFORMATION (Tables)
9 Months Ended
Sep. 30, 2012
Segment Reporting, General Information (Deprecated 2012-01-31)
    (Unaudited)     (Unaudited)  
    Three Months Ended     Nine Months Ended  
    September 30,     September 30,  
    2012     2011     2012     2011  
NET SALES:                                
Wholesale   $ 62,924,989     $ 60,229,521     $ 139,990,981     $ 140,822,568  
Retail     9,614,411       10,342,743       29,250,294       32,968,169  
Military     -       448,282       1,032,401       1,818,716  
Total Net Sales   $ 72,539,400     $ 71,020,546     $ 170,273,676     $ 175,609,453  
                                 
GROSS MARGIN:                                
Wholesale   $ 21,753,950     $ 20,656,965     $ 45,745,112     $ 49,450,898  
Retail     4,428,630       4,873,532       13,767,873       15,783,415  
Military     -       59,660       43,303       239,117  
Total Gross Margin   $ 26,182,580     $ 25,590,157     $ 59,556,288     $ 65,473,430