11. SEGMENT INFORMATION (Detail) - Segment Information (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Wholesale (Member)
GROSS MARGIN:
Gross Margin	$ 11,058,323	$ 15,453,779	$ 23,991,162	$ 28,793,933
Retail (Member)
GROSS MARGIN:
Gross Margin	4,267,641	5,085,257	9,339,243	10,909,883
Military (Member)
GROSS MARGIN:
Gross Margin	25,663	78,292	43,303	179,457
Total Gross Margin	15,351,627	20,617,328	33,373,708	39,883,273
Wholesale (Member)
NET SALES:
Net Sales	34,697,580	40,798,222	77,065,992	80,593,047
Retail (Member)
NET SALES:
Net Sales	9,139,712	10,881,759	19,635,883	22,625,426
Military (Member)
NET SALES:
Net Sales	571,066	602,651	1,032,401	1,370,434
Total Net Sales	$ 44,408,358	$ 52,282,632	$ 97,734,276	$ 104,588,907