11. SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2012

Segment Reporting Disclosure [Text Block]

11. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our stores and all sales in our Lehigh division, which includes sales via shoemobiles to individual customers. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.

	(Unaudited)
	Three Months Ended
	March 31,
	2012		2011
NET SALES:
Wholesale	$	42,368,412	$	39,794,825
Retail		10,496,171		11,743,667
Military		461,335		767,783
Total Net Sales	$	53,325,918	$	52,306,275
GROSS MARGIN:
Wholesale	$	12,932,839	$	13,340,154
Retail		5,071,602		5,824,626
Military		17,640		101,165
Total Gross Margin	$	18,022,081	$	19,265,945