11.SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2011

Segment Reporting Disclosure [Text Block]

11.  SEGMENT INFORMATION

We have identified three reportable segments:  Wholesale, Retail and Military.  Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores.  Retail includes all sales from our stores and all sales in our Lehigh division, which includes sales via shoemobiles to individual customers.  Military includes sales to the U.S. Military.  The following is a summary of segment results for the Wholesale, Retail, and Military segments.

	(Unaudited)				(Unaudited)
	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2011		2010		2011		2010
NET SALES:
Wholesale	$	40,798,222	$	38,504,796	$	80,593,047	$	76,409,660
Retail		10,881,759		11,006,622		22,625,426		23,932,562
Military		602,651		5,711,636		1,370,434		10,959,818
Total Net Sales	$	52,282,632	$	55,223,054	$	104,588,907	$	111,302,040
GROSS MARGIN:
Wholesale	$	15,453,779	$	13,479,972	$	28,793,933	$	25,657,968
Retail		5,085,257		4,869,379		10,909,883		10,772,638
Military		78,292		749,733		179,457		1,425,327
Total Gross Margin	$	20,617,328	$	19,099,084	$	39,883,273	$	37,855,933

Segment asset information is not prepared or used to assess segment performance.