Exhibit 99

ROCKY SHOES & BOOTS, INC.
Company Contact:	Jim McDonald
	Chief Financial Officer
	(740) 753-1951
Investor Relations:	Integrated Corporate Relations, Inc.
	Brendon E. Frey/Chad A. Jacobs
	(203) 682-8200
Media Relations:	Integrated Corporate Relations, Inc.
	Megan McDonnell
	(203) 682-8200

ROCKY SHOES & BOOTS, INC. REPORTS RECORD THIRD QUARTER REVENUES AND
EARNINGS
— Third Quarter Revenues Increase 88.0% to a Record $94.1 million —
— Reports Record Third Quarter Diluted Earnings Per Share of $1.15 —

NELSONVILLE, Ohio, October 26, 2005 – Rocky Shoes & Boots, Inc. (Nasdaq: RCKY) today announced record financial results for the third quarter and nine month period ended September 30, 2005.

For the three months ended September 30, 2005, net sales increased 88.0% to a record $94.1 million compared to $50.1 million for the corresponding period a year ago. Net income rose to a record $6.5 million versus net income of $4.9 million and diluted earnings per share increased to $1.15 versus $0.98 last year.

For the nine months ended September 30, 2005, net sales increased 122.5% to a record $221.1 million compared to net sales of $99.4 million for the nine months ended September 30, 2004. Net income rose to a record $10.4 million versus net income of $6.4 million a year ago, and diluted earnings per share increased to $1.86 versus $1.30 for the corresponding period last year.

On January 6, 2005, Rocky Shoe & Boots, Inc. completed the acquisition of EJ Footwear Group. The results for the three month and nine month period ended September 30, 2005 represent the performance of the consolidated company, while the year ago results reflect Rocky Shoes & Boots on a stand-alone basis.

Mike Brooks, Chairman and Chief Executive Officer of Rocky Shoes & Boots, stated, “As we previously announced, third quarter sales of our outdoor footwear were weaker than expected, partially offset by strength in our work and western categories. While we are disappointed with our recent results, we remain very confident in the vitality of our brands and optimistic about our prospects for growth.”

Third Quarter Results

Net sales for the third quarter increased 88.0% to $94.1 million compared to $50.0 million a year ago. The third quarter results reflect the acquisition of EJ Footwear, which contributed $43.8 million in revenue during the three month period ended September 30, 2005.

Gross profit in the third quarter of 2005 increased to $34.1 million, or 36.2% of sales, from $16.0 million or 32.0% of sales, for the same period last year. The 420 basis point increase was primarily due to sales of EJ Footwear product which carry a higher gross margin than Rocky products.

Selling, general and administrative (SG&A) expenses were $21.8 million, or 23.2% of sales for the third quarter of 2005 compared to $8.3 million, or 16.6% of sales, a year ago. The increase was primarily a result of higher SG&A associated with the EJ Footwear business.

Income from operations increased to $12.3 million or 13.0% of net sales for the period from $7.7 million or 15.3% of net sales in the prior year.

Nine Month Results

Net sales for the nine months ended September 30, 2005 increased 122.5% to $221.1 million compared to $99.3 million a year ago. This was primarily a result of the EJ Footwear acquisition, which contributed $121.6 million in revenue during the period.

Gross profit increased to $84.0 million, or 38.0% of sales, from $29.4 million or 29.6% of sales, for the same period last year. The 840 basis point increase was primarily due to sales of EJ Footwear product which carry a higher gross margin than Rocky products.

Selling, general and administrative (SG&A) expenses were $62.0 million, or 28.0% of sales compared to $19.0 million, or 19.2% of sales, a year ago. The increase was primarily a result of higher SG&A associated with the EJ Footwear business.

Income from operations increased to $22.0 million or 10.0% of net sales versus $10.3 million or 10.4% of net sales in the prior year.

Funded Debt and Interest Expense

The Company’s funded debt at September 30, 2005 was $127.5 million versus $32.9 million at September 30, 2004. The year-over-year increase was principally due to borrowings under the credit facility to fund the purchase of EJ Footwear. Interest expense increased to $2.5 million for the third quarter fiscal 2005, versus $0.4 million for same period last year, primarily due to the increase in borrowings.

Inventory

Inventory increased to $77.3 million at September 30, 2005 compared with $38.7 million on the same date a year ago, primarily due to the acquisition of EJ Footwear.

Outlook

The Company stated it remains comfortable with its previously updated guidance for fiscal 2005 of net sales in the range of $294 million to $296 million and diluted earnings per share in the range of $2.25 to $2.29. The Company also reaffirmed its fiscal 2006 guidance of net sales between $313 million to $318 million and diluted earnings per share in the range of $3.05 to $3.15.

It is important to note that Rocky Shoes & Boots filed a registration statement with the Securities and Exchange Commission on September 15, 2005 for a follow-on equity offering of 2.6 million shares of common stock consisting of 2 million primary shares offered by the Company and 600,000 shares offered by certain selling stockholders. If the equity offering is completed, there will be dilution to the Company’s forward looking guidance that is not currently reflected in the guidance issued today, October 26, 2005.

Mr. Brooks concluded, “We are very pleased with our accomplishments year-to-date, particularly our record sales and profits, as well as our ability to successfully integrate the Rocky and EJ organizations. Looking ahead, we have a tremendous opportunity to increase our share of the market and expand our position in the industry. Our entire Company is focused on achieving our strategic goals and delivering long-term value to our shareholders.”

About Rocky Shoes & Boots, Inc.

Rocky Shoes & Boots, Inc. designs, develops, manufactures and markets premium quality rugged outdoor, occupational, and casual footwear, as well as branded apparel and accessories. The Company’s footwear, apparel and accessories are marketed through several distribution channels, primarily under owned brands, ROCKY® and GATES®, and as a result of the acquisition of EJ Footwear, GEORGIA BOOT®, LEHIGH®, DURANGO, and the licensed brand DICKIES®.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding sales and earnings guidance for fiscal 2005 (paragraph 16), the potential dilutive effect of a follow-on offering (paragraph 17), and the achievement of the Company’s strategic goals (paragraph 18). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company’s business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2004 (filed March 16, 2005) quarterly report on Form 10-Q for the quarter ended June 30, 2005 (filed August 9, 2005), and amended quarterly report on Form 10-Q for the quarter ended March 31, 2005 (filed September 13, 2005). One or more of these factors have affected historical results, and could in the future affect the Company’s businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation, that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

ROCKY SHOES & BOOTS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS

	September 30, 2005						September 30, 2004
	Unaudited			December 31, 2004			Unaudited
ASSETS:
CURRENT ASSETS:
Cash and cash equivalents	$	2,050,120		$	5,060,859		$	780,739
Trade receivables — net		83,711,308			27,182,198			45,522,136
Other receivables		1,629,606			1,114,959			782,285
Inventories		77,322,005			32,959,124			38,738,153
Deferred income taxes		1,297,850			230,151			959,810
Income tax receivable					2,264,531
Prepaid expenses		1,339,103			588,618			809,482
Total current assets		167,349,992			69,400,440			87,592,605
FIXED ASSETS — net		23,690,488			20,179,486			20,091,910
DEFERRED PENSION ASSET		1,347,825			1,347,824			2,499,524
IDENTIFIED INTANGIBLES		47,116,646			2,561,427			2,708,179
GOODWILL		20,620,543			1,557,861			1,557,861
OTHER ASSETS		4,072,998			1,658,616			587,942
TOTAL ASSETS	$	264,198,492		$	96,705,654		$	115,038,021
LIABILITIES AND SHAREHOLDERS’ EQUITY:
CURRENT LIABILITIES:
Accounts payable	$	13,242,936		$	4,349,248		$	6,704,676
Current maturities — long term debt		6,389,559			6,492,020			525,596
Accrued expenses:
Income taxes		3,222,774						2,354,207
Taxes — other		596,460			422,692			382,846
Salaries and wages		2,656,279			1,295,722			2,270,769
Other		2,717,026			1,228,708			1,328,492
Total current liabilities		28,825,034			13,788,390			13,566,586
LONG TERM DEBT — less current maturities		121,111,944			10,044,544			32,388,913
DEFERRED INCOME TAXES		18,527,196			1,205,814			262,907
DEFERRED LIABILITIES		1,472,442			296,108			2,232,671
TOTAL LIABILITIES		169,936,616			25,334,856			48,451,077
SHAREHOLDERS’ EQUITY:
Common stock, no par value;
10,000,000 shares authorized; issued and outstanding September 30, 2005 - 5,295,725; December 31, 2004 - 4,694,670; September 30, 2004 - 4,620,170		50,694,385			38,399,114			36,674,834
Accumulated other comprehensive loss		(889,564	)		(1,077,586	)		(1,950,400	)
Retained earnings		44,457,055			34,049,270			31,862,510
Total shareholders’ equity		94,261,876			71,370,798			66,586,944
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY	$	264,198,492		$	96,705,654		$	115,038,021

ROCKY SHOES & BOOTS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2005			2004			2005			2004
NET SALES	$	94,087,786		$	50,052,894		$	221,105,507		$	99,368,970
COST OF GOODS SOLD		60,014,309			34,056,404			137,100,919			69,977,667
GROSS MARGIN		34,073,477			15,996,490			84,004,588			29,391,303
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES		21,820,251			8,323,464			61,966,723			19,047,531
INCOME FROM OPERATIONS		12,253,226			7,673,026			22,037,865			10,343,772
OTHER INCOME AND (EXPENSES):
Interest expense		(2,523,143	)		(422,120	)		(6,517,313	)		(955,561	)
Other — net		130,958			(54,404	)		248,597			43,984
Total other — net		(2,392,185	)		(476,524	)		(6,268,716	)		(911,577	)
INCOME BEFORE INCOME TAXES		9,861,041			7,196,502			15,769,149			9,432,195
INCOME TAX EXPENSE		3,352,605			2,309,143			5,361,364			3,024,563
NET INCOME	$	6,508,436		$	4,887,359		$	10,407,785		$	6,407,632
NET INCOME PER SHARE
Basic	$	1.23		$	1.06		$	1.99		$	1.41
Diluted	$	1.15		$	0.98		$	1.86		$	1.30
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING
Basic		5,289,736			4,605,800			5,232,964			4,530,867
Diluted		5,646,161			4,992,319			5,585,224			4,943,929