SEGMENT INFORMATION

9 Months Ended

Sep. 30, 2020

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

12. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, our Rocky outlet store, and Lehigh business. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments for three and nine months ended September 30, 2020 and 2019 :

		Three Months Ended				Nine Months Ended
		September 30,				September 30,
($ in thousands)		2020		2019		2020		2019
NET SALES:
Wholesale	$	56,347	$	47,242	$	125,614	$	130,260
Retail		16,141		14,490		49,359		44,035
Military		5,297		5,447		14,718		20,772
Total Net Sales	$	77,785	$	67,179	$	189,691	$	195,067
GROSS MARGIN:
Wholesale	$	20,891	$	16,379	$	42,908	$	44,157
Retail		7,531		6,593		22,838		19,371
Military		1,411		2,042		2,868		5,906
Total Gross Margin	$	29,833	$	25,014	$	68,614	$	69,434