SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2020

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

12. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, our Rocky outlet store, and Lehigh business. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments for the three months ended March 31, 2020 and 2019.

		Three Months Ended
		March 31,
($ in thousands)		2020		2019
NET SALES:
Wholesale	$	34,986	$	42,389
Retail		16,890		15,439
Military		3,844		8,101
Total Net Sales	$	55,720	$	65,929
GROSS MARGIN:
Wholesale	$	11,241	$	14,375
Retail		7,454		6,675
Military		625		1,928
Total Gross Margin	$	19,320	$	22,978