SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2019

13. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, our Rocky outlet store, and Lehigh business. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments for the three months ended March 31, 2019 and 2018.


($ in thousands)		2019		2018
NET SALES:
Wholesale	$	42,389	$	40,431
Retail		15,439		13,058
Military		8,101		7,898
Total Net Sales	$	65,929	$	61,387

GROSS MARGIN:
Wholesale	$	14,375	$	14,014
Retail		6,675		5,534
Military		1,928		1,417
Total Gross Margin	$	22,978	$	20,965