SEGMENT INFORMATION

9 Months Ended

Sep. 30, 2018

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

12.  SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, our Rocky outlet store, and Lehigh business. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.

		Three Months Ended				Nine Months Ended
		September 30,				September 30,
		2018		2017		2018		2017
NET SALES:
Wholesale	$	47,000,718	$	46,049,837	$	127,235,693	$	122,323,991
Retail		11,915,337		11,069,669		36,712,440		33,944,718
Military		6,999,509		7,555,576		21,559,944		29,934,280
Total Net Sales	$	65,915,564	$	64,675,082	$	185,508,077	$	186,202,989
GROSS MARGIN:
Wholesale	$	15,448,657	$	14,087,674	$	42,492,453	$	38,623,219
Retail		5,344,274		4,877,916		16,145,274		14,889,559
Military		1,607,310		545,954		4,260,109		3,910,366
Total Gross Margin	$	22,400,241	$	19,511,544	$	62,897,836	$	57,423,144