SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2018

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

12.  SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.

		Three Months Ended				Six Months Ended
		June 30,				June 30,
		2018		2017		2018		2017
NET SALES:
Wholesale	$	39,804,266	$	37,105,727	$	80,234,976	$	76,274,154
Retail		11,738,885		11,000,448		24,797,103		22,875,049
Military		6,662,689		10,348,779		14,560,434		22,378,704
Total Net Sales	$	58,205,840	$	58,454,954	$	119,592,513	$	121,527,907
GROSS MARGIN:
Wholesale	$	13,029,759	$	11,491,784	$	27,043,796	$	24,535,545
Retail		5,266,789		4,687,025		10,801,000		10,011,644
Military		1,235,865		1,984,712		2,652,799		3,364,412
Total Gross Margin	$	19,532,413	$	18,163,521	$	40,497,595	$	37,911,601