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10. SEGMENT INFORMATION
9 Months Ended
Sep. 30, 2017
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]
         
 10.    SEGMENT INFORMATION       

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.


   
Three Months Ended 
  Nine Months Ended  
   
September 30, 
  September 30,  
   
2017
 
2016
  2017 2016 
                 
NET SALES:                        
Wholesale   $46,049,837    $52,884,845    $122,323,991    $134,569,643 
Retail    11,069,669     10,267,553     33,944,718     32,201,519 
Military    7,555,576     10,065,849     29,934,280     26,537,124 
Total Net Sales   $64,675,082    $73,218,247    $186,202,989    $193,308,286 
                         
GROSS MARGIN:                        
Wholesale   $14,087,674    $15,137,982   $38,623,219    $39,599,574 
Retail    4,877,916     4,539,177     14,889,559     14,311,227 
Military    545,954     88,601     3,910,366     1,029,111 
Total Gross Margin   $19,511,544    $19,765,760    $57,423,144    $54,939,912 

Segment asset information is not prepared or used to assess segment performance.