10. SEGMENT INFORMATION (Details) - Segment Information - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
NET SALES:
Net Sales	$ 58,454,954	$ 62,560,094	$ 121,527,907	$ 120,090,039
GROSS MARGIN:
Gross Margin	18,163,521	16,263,260	37,911,601	35,174,152
Wholesale (Member)
NET SALES:
Net Sales	37,105,727	41,493,744	76,274,154	81,684,798
GROSS MARGIN:
Gross Margin	11,491,784	11,490,555	24,535,545	24,461,592
Retail (Member)
NET SALES:
Net Sales	11,000,448	10,397,582	22,875,049	21,933,966
GROSS MARGIN:
Gross Margin	4,687,025	4,627,106	10,011,644	9,772,050
Military (Member)
NET SALES:
Net Sales	10,348,779	10,668,768	22,378,704	16,471,275
GROSS MARGIN:
Gross Margin	$ 1,984,712	$ 145,599	$ 3,364,412	$ 940,510