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Revenue
6 Months Ended
Aug. 03, 2019
Revenue From Contract With Customer [Abstract]  
Revenue

Note 6 – Revenue

Disaggregation of Revenue by Product Category

 

Revenue is disaggregated by product category below. Net sales and percentage of net sales for the thirteen and twenty-six weeks ended August 3, 2019 and August 4, 2018 were as follows:

 

(In thousands)

 

Thirteen Weeks

Ended August 3, 2019

 

 

Thirteen Weeks

Ended August 4, 2018

 

Non-Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

$

66,277

 

 

 

25

%

 

$

65,373

 

 

 

25

%

Men’s

 

 

40,108

 

 

 

15

 

 

 

39,738

 

 

 

15

 

Children’s

 

 

13,567

 

 

 

5

 

 

 

13,228

 

 

 

5

 

Total

 

 

119,952

 

 

 

45

 

 

 

118,339

 

 

 

45

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

 

43,027

 

 

 

16

 

 

 

43,824

 

 

 

16

 

Men’s

 

 

56,837

 

 

 

21

 

 

 

58,225

 

 

 

22

 

Children’s

 

 

35,707

 

 

 

13

 

 

 

35,767

 

 

 

13

 

Total

 

 

135,571

 

 

 

50

 

 

 

137,816

 

 

 

51

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accessories

 

 

12,056

 

 

 

5

 

 

 

11,580

 

 

 

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other

 

 

642

 

 

 

0

 

 

 

631

 

 

 

0

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

$

268,221

 

 

 

100

%

 

$

268,366

 

 

 

100

%

 

(In thousands)

 

Twenty-six Weeks

Ended August 3, 2019

 

 

Twenty-six Weeks

Ended August 4, 2018

 

Non-Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

$

126,707

 

 

 

24

%

 

$

126,015

 

 

 

24

%

Men’s

 

 

75,971

 

 

 

15

 

 

 

73,687

 

 

 

14

 

Children’s

 

 

25,935

 

 

 

5

 

 

 

25,031

 

 

 

5

 

Total

 

 

228,613

 

 

 

44

 

 

 

224,733

 

 

 

43

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

 

92,714

 

 

 

18

 

 

 

96,174

 

 

 

18

 

Men’s

 

 

110,141

 

 

 

21

 

 

 

113,845

 

 

 

22

 

Children’s

 

 

66,525

 

 

 

13

 

 

 

67,805

 

 

 

13

 

Total

 

 

269,380

 

 

 

52

 

 

 

277,824

 

 

 

53

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accessories

 

 

22,599

 

 

 

4

 

 

 

21,937

 

 

 

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other

 

 

1,439

 

 

 

0

 

 

 

1,317

 

 

 

0

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

$

522,031

 

 

 

100

%

 

$

525,811

 

 

 

100

%

 

Returns and Refunds

It is our policy to allow customers to exchange or return products for a refund within a limited period of time.  We have established a returns allowance based upon historical experience in order to estimate these transactions.  This allowance is recorded as a reduction in sales with a corresponding refund liability recorded in accrued and other liabilities.  The estimated cost of merchandise inventory is recorded as a reduction to cost of sales and an increase in merchandise inventories.  At each of August 3, 2019 and February 2, 2019, approximately $600,000 of refund liabilities and $410,000 of right of return assets associated with estimated product returns were recorded in our condensed consolidated balance sheets.

Contract Liabilities

We sell gift cards in our brick-and-mortar stores and through our e-commerce and mobile platforms.  Gift card purchases are recorded as an increase to contract liabilities at the time of purchase and a decrease to contract liabilities when a customer redeems a gift card.  Estimated breakage is determined based on historical breakage percentages and recognized as revenue based on expected gift card usage.  We do not record breakage revenue when escheat liability to relevant jurisdictions exists.  At August 3, 2019, February 2, 2019 and August 4, 2018, approximately $1.2 million, $1.6 million and $1.3 million, respectively, of contract liabilities associated with unredeemed gift cards were recorded in our condensed consolidated balance sheets.  We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer redemptions within two years.  Breakage revenue associated with our gift cards of $30,000 and $63,000 was recognized in net sales during the thirteen and twenty-six weeks ended August 3, 2019, respectively.  Breakage revenue associated with our gift cards of $39,000 and $77,000 was recognized in net sales during the thirteen and twenty-six weeks ended August 4, 2018, respectively.  

We offer our customers the opportunity to enroll in our Shoe Perks loyalty rewards program (“Shoe Perks”), which accrues points and provides customers with the opportunity to earn rewards.  Points under Shoe Perks are earned primarily by making purchases either in-store or through our online platform.  Once a certain threshold of accumulated points is reached, the customer earns a reward certificate, which is redeemable at any of our stores or online.  When a Shoe Perks customer makes a purchase, we allocate the transaction price between the goods and the loyalty reward points based on the relative standalone selling price.  The portion allocated to the material right is recorded as a contract liability for rewards that are expected to be redeemed.  We then recognize revenue based on an estimate of when customers exercise their rights to redeem the rewards, which incorporates an estimate of points expected to expire using historical rates.  At August 3, 2019, February 2, 2019 and August 4, 2018, approximately $352,000, $245,000 and $308,000, respectively, of contract liabilities associated with loyalty rewards were recorded in our condensed consolidated balance sheets. We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer redemptions in less than one year.  Deferred revenue associated with our loyalty program of $448,000 and $854,000 was recognized in net sales during the thirteen and twenty-six weeks ended August 3, 2019, respectively.  Deferred revenue associated with our loyalty program of $407,000 and $585,000 was recognized in net sales during the thirteen and twenty-six weeks ended August 4, 2018, respectively.