Condensed Consolidated Statements of Stockholders' Deficiency (Unaudited) - USD ($)	3 Months Ended				6 Months Ended
	Jun. 30, 2020	Mar. 31, 2020	Jun. 30, 2019	Mar. 31, 2019	Jun. 30, 2020	Jun. 30, 2019
Common Stock [Member]
Balance	$ 374,746	$ 371,190	$ 376,861	$ 357,685	$ 371,190	$ 357,685
Balance, shares	37,474,736	37,119,117	37,686,173	35,768,619	37,119,117	35,768,619
Issuance of common stock in connection with the merger/acquisition of Say Media	$ 13,504			$ 11,889
Issuance of common stock in connection with the merger/acquisition of Say Media, shares	1,350,394			1,188,880
Forfeiture of restricted stock			$ (5,800)	$ (1,200)
Forfeiture of restricted stock, shares			(580,000)	(120,000)
Issuance of restricted stock awards to the board of directors		$ 5,625		$ 8,333
Issuance of restricted stock awards to the board of directors, shares		562,500		833,333
Cashless exercise of common stock options, shares				15,341
Stock-based compensation
Common stock withheld for taxes	$ (2,348)	$ (2,069)	$ (1,672)
Common stock withheld for taxes, shares	(234,767)	(206,881)	(167,246)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares
Net loss
Balance	$ 385,902	$ 374,746	$ 369,389	$ 376,861	$ 385,902	$ 369,389
Balance, shares	38,590,363	37,474,736	36,938,927	37,686,173	38,590,363	36,938,927
Common Stock to be Issued [Member]
Balance	$ 39,283	$ 39,383	$ 39,383	$ 51,272	$ 39,383	$ 51,272
Balance, shares	3,938,287	3,938,287	3,938,287	5,127,167	3,938,287	5,127,167
Issuance of common stock in connection with the merger/acquisition of Say Media	$ (13,504)			$ (11,889)
Issuance of common stock in connection with the merger/acquisition of Say Media, shares	(1,350,394)			(1,188,880)
Forfeiture of restricted stock
Forfeiture of restricted stock, shares
Issuance of restricted stock awards to the board of directors
Issuance of restricted stock awards to the board of directors, shares
Cashless exercise of common stock options, shares
Stock-based compensation
Common stock withheld for taxes
Common stock withheld for taxes, shares
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares
Net loss
Balance	$ 25,879	$ 39,283	$ 39,383	$ 39,383	$ 25,879	$ 39,383
Balance, shares	2,587,893	3,938,287	3,938,287	3,938,287	2,587,893	3,938,287
Additional Paid-in Capital [Member]
Balance	$ 39,819,901	$ 35,562,766	$ 24,893,365	$ 23,413,077	$ 35,562,766	$ 23,413,077
Issuance of common stock in connection with the merger/acquisition of Say Media
Forfeiture of restricted stock			5,800	1,200
Issuance of restricted stock awards to the board of directors		(5,625)		(8,333)
Stock-based compensation	4,283,066	3,930,172	3,044,620	1,487,575
Common stock withheld for taxes	(109,992)	(167,412)	(73,588)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter		500,000
Net loss
Balance	43,992,975	39,819,901	27,870,197	24,893,365	43,992,975	27,870,197
Accumulated Deficit [Member]
Balance	(95,817,947)	(73,041,323)	(43,474,934)	(34,539,954)	(73,041,323)	(34,539,954)
Issuance of common stock in connection with the merger/acquisition of Say Media
Forfeiture of restricted stock
Issuance of restricted stock awards to the board of directors
Stock-based compensation
Common stock withheld for taxes
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Net loss	(23,161,329)	(22,776,624)	(10,585,561)	(8,934,980)
Balance	(118,979,276)	(95,817,947)	(54,060,495)	(43,474,934)	(118,979,276)	(54,060,495)
Balance	(55,583,917)	(37,067,984)	(18,165,325)	(10,717,920)	(37,067,984)	(10,717,920)
Issuance of common stock in connection with the merger/acquisition of Say Media
Forfeiture of restricted stock
Issuance of restricted stock awards to the board of directors
Stock-based compensation	4,283,066	3,930,172	3,044,620	1,487,575
Common stock withheld for taxes	(112,340)	(169,481)	(75,260)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter		500,000
Net loss	(23,161,329)	(22,776,624)	(10,585,561)	(8,934,980)	(45,937,953)	(19,520,541)
Balance	$ (74,574,520)	$ (55,583,917)	$ (25,781,526)	$ (18,165,325)	$ (74,574,520)	$ (25,781,526)