THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Revenue from major customers
Minimum number of brands owned by the company			150
More than 1 billion monthly visits to company website			1,000,000,000
Number of countries where the company has consumer audiences	30		30
Accounts receivable, net of allowance of $9,596 and $11,088, respectively	$ 235,950,000		$ 235,950,000		$ 229,830,000
Google Inc.
Revenue from major customers
Revenue earned	405,800,000	335,800,000	781,900,000	664,700,000
Accounts receivable, net of allowance of $9,596 and $11,088, respectively	$ 140,200,000		$ 140,200,000		$ 125,300,000