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BUSINESS COMBINATIONS (Details2) (USD $)
In Thousands, unless otherwise specified
12 Months Ended 12 Months Ended 12 Months Ended 12 Months Ended 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2012
The About Group
Sep. 24, 2012
The About Group
Dec. 31, 2012
The About Group
Content
Sep. 24, 2012
The About Group
Content
Dec. 31, 2012
The About Group
Technology
Sep. 24, 2012
The About Group
Technology
Dec. 31, 2012
The About Group
Advertiser relationships
Sep. 24, 2012
The About Group
Advertiser relationships
Dec. 31, 2012
The About Group
Customer lists
Sep. 24, 2012
The About Group
Customer lists
Sep. 24, 2012
The About Group
Trade names
Acquired Finite-Lived and Indefinite-Lived Intangible Assets [Line Items]                          
Indefinite-lived Intangible Asset                         $ 33,700
Finite-lived Intangible Asset           47,800   12,789   7,500   1,500  
Total $ 482,904 $ 378,107   $ 103,289                  
Weighted-Average Useful Life (Years)     3 years 7 months 6 days   4 years   3 years   2 years   3 years